Filler: Dominican, Nicaraguan, Mexican
Size: Corona (5 1/2 x 44)
Debo Mukherjee, vice president of marketing for General Cigar was quoted stating the “Brioso was created with today’s value conscious, premium cigar consumer in mind. In Brioso, we feel we have satisfied all the touch points of the smoker who demands high quality tobacco, complex flavor and expert craftsmanship. Since Brioso delivers an excellent smoking experience at a very accessible price point, we are confident that this new collection has all the makings of a consumer favorite.”
It’s always exciting when a value-priced, “bundle“, cigar comes into the market from a company that is well established. The Brioso concept has the ability to keep people smoking on a very limited budget; with today’s hardships and tax increases this is a very good thing from General Cigar. Briosos is also a “contract” stick meaning they can only be sold at the local B&M – again, thank you General.
Construction: Brioso has a pretty decent looking wrapper for a bundle cigar. It is light brown in color and appears dry, lacking any kind of oils, and has a couple of large veins that makes the stogie feel rough.
Draw: Impeccable. You can cut, punch or… poke the Brioso cigar and it will have no trouble filling your mouth with thick smoke after requiring a light tug.
Burn: As great as it is to poke fun at the “big giant cigar company” I have to give them credit with the burns almost all of their cigars create. The Brioso has a peppery white ash that holds strong and will never require a correction.
Flavor: “Hey, what kind of wrapper are they using on this?”
“A gross one.”
Well let that be some indication as to what is going to come from the “flavor” section for this very article. I commend General for trying to create a cigar that is affordable and easily obtainable to the public for every day consumption. However, if you are going to do something (like create a cigar), why not try to do it right?
At least the cigar is smokable. Yes – put it in your mouth, light it up and give it a puff. Now if you are looking for something complex or even slightly enjoyable you might (I wish you could hear the tone of my voice) have to turn away from the Brioso. At best this cigar might be called “less harsh” or “smokable” or maybe even just a cigar.
I know people might counter with the pricing argument. Stating that one can’t have too much of an expectation on a cigar with a bottom of the barrel pricing structure. To you, the one sticking up for the “big giant cigar company“, I would ask you to pick up a Benchmade, Fresco or Flor de Oliva – all of which are 1000x better.
Please accept my apologies for not really describing the “flavors” of this particular cigar. I did not have the strength to relive the horrible memories.
Final Verdict: The Brioso Corona cigar by General Cigar retails in the $3.xx range. Did you know General Cigar required the retailer to separate the Brioso from the other lines? Originally, as it was spun to me, due to the fact that this would be more “boutique” and sold exclusively inside stores to help counter the online sales. General Cigar would have done retailers more of a favor by not even selling them stick and freeing the space up for a cigar people might actually enjoy. Maybe instead of trying to help the budget minded smoker General Cigar was just trying to pick their pockets too?
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